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One mental model a week.

Your gut runs software from 50,000 years ago. It knows nothing about pricing, algorithms, or the compound effect of a decade of practice. Fifty-two upgrades a year, one per week, about ten minutes each. Free.

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Recent models

Design Thinking Process

Oct 11, 2026

Law of Closure

Oct 4, 2026

Gresham's Law

Sep 27, 2026

The Lighthouse Characteristic

Sep 20, 2026

MAYA Principle

Sep 16, 2026

The Hammer and the Nail

Jul 26, 2026
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