Two ideas at once.
Models that ask you to hold a tension. The story comes first, the mechanics second.
12 models
Design Thinking Process
Filippo Brunelleschi stood inside the unfinished cathedral of Florence in 1418 and looked up through an octagonal hole forty-five meters wide. The wool guild that ran the works had
Law of Closure
Scott McCloud drew a man raising an axe over another man's head. In the next panel he drew a city skyline at night with a scream lettered across
Gresham's Law
In Antwerp, in the autumn of 1551, Thomas Gresham stands on the floor of the Bourse and watches an English cloth merchant try to settle a bill. The Flemish trader
MAYA Principle
Raymond Loewy sat in a NASA conference room in Washington on October 14, 1969, and listened to an engineer explain why the astronauts would never look out a window. He
Form-Function Attribution Bias
Doug Evans spent 1,200 days in San Francisco building a juicer.
Infinite Game
Paul Cézanne was sixty-seven when a thunderstorm caught him painting Mont Sainte-Victoire.
G.I. Joe Fallacy
Samuel Taylor Coleridge knew exactly what was killing him.
Semmelweis Reflex
In September 2004, Anne Rice logged onto Amazon and read the reviews of her latest novel, Blood Canticle.
Stocks and Flows
In March 1836, Chapman and Hall printed one thousand copies of the first installment of The Pickwick Papers.
Cathedral Model
Chartres, 1194. A master mason stands in ash and charred stone.
Gestalt Principles
Henri Matisse spent his final decade confined to a wheelchair, scissors in hand, cutting colored paper.
Second-Order Thinking
“A runt will not play Michael.”