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Intermediate

Two ideas at once.

Models that ask you to hold a tension. The story comes first, the mechanics second.

14 models

Sprezzatura

Ginger Rogers walked to the sidelines of the Swing Time set during a break and pulled off her dancing shoes. They were full of blood. The crew at RKO had

IntermediateMembers 8 min read

Hostile Attribution Bias

Norman Mailer walked into the green room of The Dick Cavett Show in December 1971 with several drinks in him and a plan for his forehead. Gore Vidal sat waiting.

IntermediateMembers 8 min read

Design Thinking Process

Among the stonecutters at work on the dome of Florence Cathedral, Filippo Brunelleschi took a knife to a turnip, carved the shape of a stone that did not exist yet,

IntermediateMembers 8 min read

Law of Closure

Scott McCloud drew a man raising an axe over another man's head. In the next panel he drew a city skyline at night with a scream lettered across

Intermediate 8 min read

Gresham's Law

In Antwerp, in the autumn of 1551, Thomas Gresham stands on the floor of the Bourse and watches an English cloth merchant try to settle a bill. The Flemish trader

Intermediate 8 min read

MAYA Principle

Raymond Loewy sat in a NASA conference room in Washington on October 14, 1969, and listened to an engineer explain why the astronauts would never look out a window. He

Intermediate 8 min read

Form-Function Attribution Bias

Doug Evans spent 1,200 days in San Francisco building a juicer.

Intermediate 9 min read

Infinite Game

Paul Cézanne was sixty-seven when a thunderstorm caught him painting Mont Sainte-Victoire.

IntermediateMembers 9 min read

G.I. Joe Fallacy

Samuel Taylor Coleridge knew exactly what was killing him.

Intermediate 5 min read

Semmelweis Reflex

In September 2004, Anne Rice logged onto Amazon and read the reviews of her latest novel, Blood Canticle.

Intermediate 7 min read

Stocks and Flows

In March 1836, Chapman and Hall printed one thousand copies of the first installment of The Pickwick Papers.

IntermediateMembers 8 min read

Cathedral Model

Chartres, 1194. A master mason stands in ash and charred stone.

Intermediate 8 min read
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